Professional Experience
 
Marketing
Experience
Other Professional Experience
Volunteer
Work
 
 

Marketing Experience

1998 - Present

Reeves Computing Solutions
Loveland, Colorado
Co-Owner and Lead Website Designer

My husband and I run our own Internet services company. My responsibilities can include office work and account management, as well as graphic and website design and advanced scripting for interactive sites. Please see our company website for our portfolio. http://cindy.reeves.net

 

January 1998 - Present

Hewlett-Packard Company
Measurement Systems Division, Loveland, CO
Electronic Commerce Manager

I manage an internal website used as the primary resource for our field.

  • Keep the content current and informative
  • Streamline the information flow to easily and quickly find the desired information
  • Establish a structure for multiple contributors and still maintain the consistent look, feel and navigation
  • Integrate the site with other internal websites within Hewlett-Packard.

I also manage many external websites, for product promotion, sales information and support, as well as industry-focused application sites.

  • Manage internal and external vendors
  • Creation of industry-focused website; lead a cross-divisional team to design and implement this site
  • Integrating multimedia marketing campaigns between print and electronic media
  • Development of feature story program, to create headline articles for prominent placement on international sites
  • Periodic updates, bug fixes, and enhancements to VXI Configurator, customer and field configuration tool.
  • Internet use and web page development one-on-one training for co-workers.
  • Manage and execute content updates to websites.

June 1996 - January 1998

Hewlett-Packard Company
OpenView Software Division, Fort Collins, CO
Marketing Programs Integrator

Manage sales tools development and distribution processes to provide sales and marketing tools, balancing time, budget restraints, and quality.

  • Research existing processes, prioritize, propose, and develop sales tools creation and distribution processes for new (indirect) sales channel. Determine and implement processes, solve challenges, and train product teams in new processes
  • Manage content creation, design and delivery of product, program, customer success and strategy marketing and sales tools
  • Direct tools to be available for appropriate audiences, resulting in electronic files, printed documents, manufactured packaging, CD-ROM's, and database-driven web pages
  • Develop tools content to promote brand awareness and industry preference; includes shaping content and executing world-wide review cycles, negotiating acceptable compromises across marketing and product teams division-wide
  • Manage external and internal vendors and independent contractors for production of sales tools.
  • Improve processes via outsourcing, streamlining review cycles, enforcing usage of templates and adherence to standard guidelines

November 1994 - June 1996

Manpower Temporary Services
for Hewlett-Packard Company, Fort Collins, CO.
Marcom Project Coordinator

Manage distribution and delivery processes of sales tools for quick and current product information accessibility.

  • Manage delivery of sales tools to appropriate channels
  • Track budget, including design of spreadsheets, writing contracts
  • Manage review process of sales tools across 3 geographies
  • Track, analyze, graph and report metrics

August – November 1994

Manpower Temporary Services
for Hewlett-Packard Company, Fort Collins, CO.
Administrative Assistant
Statistical analysis, maintaining databases.

 

Summer 1991, Spring 1992

Hewlett-Packard Company
North America Analytical Marketing Center, Avondale, PA
Flex-Force and ex-officio SEED Student

  • Statistical analysis of surveys
  • Management of ten volunteers for preparation of surveys
  • Data preparation and entry with optical scanner

Other Professional Experience

October 1993 - April 1994

Colonial One-Hour Photo
Williamsburg, VA.
Lab Technician
Weekend management; sale of merchandise, portrait sittings; printing.

 

August 1993 - April 1994

Wesley Foundation
Williamsburg, VA.
Intern
Design of programs; leadership and planning of weekend retreat; organization of outreach efforts.

 

Volunteer Work

April 1999

MESA Day at Hewlett-Packard
Member of Steering Committee and developed and ran Electronic Commerce workshop for MESA (Mathematics, Engineering, and Science Achievement) students to demonstrate how HP uses the web.

1998

United Way
One day service cleaning yard of elderly woman.

Sept. 1996 - Feb. 1997

HP E-mail Mentor Program
Mentor to high school student, encouraging her in her studies.

 

1992 - 1994

Disaster Relief and Emergency Home Repair

  • Team leader for Appalachia Service Project; rebuild a poverty house in Hazzard County, KY.
  • United Methodist Volunteer In Mission; rebuild a home destroyed by Hurricane Andrew in South Dade County, FL.
  • Qualified United Methodist Volunteers In Mission Team Leader.
  • Weekly participant in emergency home repair.

1989

Emmanuel Dining Room
Served lunchtime meal at a soup kitchen for homeless for a school term